Silver Spoon Cat Treats Officially Launched in Singapore at Asia Cat Expo 2026

Uni-Charm officially launched Silver Spoon Cat Treats in Singapore at Asia Cat Expo 2026, held from June 27 to 28 at Suntec Convention Centre. The event attracted more than 30,000 cat enthusiasts and over 200 brands, providing an ideal platform to introduce Silver Spoon to Singapore’s growing pet care market.

Engaging Singapore’s Cat-Loving Community

Participating with official distributor Silversky, Uni-Charm showcased Silver Spoon through interactive experiences designed for cats and their owners. Visitors captured memorable moments at the Photo Booth Corner, while cats sampled the treats at the Tasting & Sampling Station. These activities encouraged visitors to discover the products in an enjoyable and memorable way.

Positive reactions from cats and their owners generated strong consumer interest. Samples were distributed to visitors who followed and tagged Uni-Charm’s social media pages, while an additional 2,000 samples were included in the event’s official goodie bags. This helped extend product trial beyond the booth and introduced Silver Spoon to a wider audience of cat owners.

Extending Reach Through Digital Engagement

To amplify the launch, Uni-Charm conducted a KOL campaign from June to July 2026, engaging 40 KOLs. The campaign generated 231K engagements, extending awareness beyond the event venue and encouraging online conversations about Silver Spoon Cat Treats.

Encouraging Consumer Response

Silver Spoon Cat Treats received an encouraging response from visitors during the expo. The Tuna & Bonito and Tuna & Chicken varieties were among the most popular products, reflecting strong consumer interest.

The successful launch marks an important milestone in Uni-Charm’s Pet Care expansion in Singapore. Through engaging product experiences, sampling opportunities and digital outreach, Uni-Charm will continue delivering innovative solutions that enrich everyday life and strengthen the bond between pets and their owners.