WACS (We Are the Champion Strategy)
- Central Region -

On January 7, 2026, UNI-CHARM MALAYSIA together with its business partners, DKSH and 2nd tier Distributor, conducted the WACS (We Are the Champion Strategy) activity across the Central Region. 

A total of 59 members participated, forming 14 teams visited 119 outlets, including 50 Modern Trade outlets and 69 General Trade outlets.

Improving In-Store Execution Through Collaboration

The WACS activity was organized to strengthen collaboration among UCMT and its business partners while improving in-store visibility and operational execution.

During the outlet visits, the teams worked together to identify opportunities and implement improvements in key areas, including home-shelf enhancement and expansion, stock replenishment, product visibility, and POSM execution.

Through direct engagement at the outlets, the teams gained a better understanding of store conditions and identified opportunities to improve product availability, shelf presence, product displays, and overall execution quality.

Driving Continuous Improvement at the Store Level

The activity also enabled the teams to identify areas requiring further follow-up, including product distribution, shelf expansion, planogram improvement, stock replenishment, and POSM implementation.

By taking proactive action and working closely together, the teams strengthened execution across both the GT and MT channels while creating better shopping experiences for consumers.

Moving Forward as One Team

WACS reflects our commitment to achieving stronger results through teamwork, collaboration, and continuous improvement.

We will continue to enhance in-store execution, create greater value for our customers and business partners, and support sustainable business growth.

We would like to express our sincere appreciation to all participants for their active involvement and dedication. Let us continue to embrace the “We Are the Champion” spirit and work together towards greater success.