In collaboration with the Malaysian Department of Social Welfare (JKM),
Implemented the “#MamyPoko vs Dengue Fever Campaign”
On August 3, 2023, Uni-Charm Corporation Sdn. Bhd. (hereinafter as UCMa) held a media event for the awareness named "#MamyPoko vs Dengue Fever Campaign" in collaboration with the Malaysian Department of Social Welfare. In Malaysia, the number of dengue fever cases has increased by 1.5 times compared to last year. In response to this situation, UCMa distributed 1,500 packs of the newly launched "MamyPoko ANTIMOS Pants" in five high-risk areas for dengue fever infection in June. Additionally, efforts such as community clean-up activities are being implemented to prevent the breeding of mosquitoes, which transmit dengue fever.
Comments from event participants as below;
Malaysian Department of Social Welfare Representative: "We greatly appreciate the efforts of 'MamyPoko' in implementing dengue fever prevention measures in impoverished areas."
Pediatrician Dr. Yong: "Dengue fever is a serious threat and a significant problem for parents of infants and young children. Children aged 0 to 15 are particularly vulnerable to severe illness and complications. I believe that UCMa's initiatives are highly effective in addressing this situation."
Ms. Mira Filzah (MamyPoko Brand Ambassador): "It is crucial for parents to protect their young children from dengue fever. 'MamyPoko ANTIMOS Pants' is a highly anticipated product as it uses naturally derived lemongrass, providing peace of mind for babies while effectively repelling mosquitoes."
Makoto Anezaki from UCMa stated, "On the day of the event, we had the participation of 24 media outlets, including TV stations, women's magazines, parenting forums, lifestyle publishers, and social news websites. As a result, we were able to reach approximately one million consumers with our message in just one week. We will continue to strengthen our partnership with the Malaysian Department of Social Welfare and contribute to the realization of a ‘cohesive society' by promoting initiatives to protect Malaysian children from dengue fever.“
Unicharm Corporation, ESG Division, Public Relations Office
Unicharm Corporation Website https://www.unicharm.co.jp/