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Silcot Launches Organic Uru-Uru Cotton Pad

An upgraded cotton pad that ultimate softness and save 50% of toner usage


KUALA LUMPUR, 6th May 2019 -  Silcot, the No.1 Japan facial cotton brand*1 under Uni-charm Corporation, today announced the launch of the new toner saving cotton pad, Uru Uru upgraded with 100% organic surface to cater consumer who wish to experience the ultimate softness touch and amazingly moist with 50% less of toner usage.

With its 100% organic surface, Silcot Organic Uru Uru is more soft and reduces skin irritations to nearly zero. Besides that, consumer now can just use 1 sheet of Organic Uru Uru for all purpose from remove make up, patting toner to as a face pack with only half amount of toner or lotion.

The natural sponge material enable it transfers toner efficiently at each patting to skin compared to Silcot Regular*2 which helps consumer to save toner usage.

According to a joint-study by Unicharm and external research agency, patting and do face pack with cotton puffs is MORE effective in penetrating toner into skin more deeply than using only hand.




In order to simplify skin routine, Silcot has added the Japan patented perforation between the Organic Uru Uru cotton pad sheet for consumer to tear easily into 2 pieces and they fit perfectly well at your eye bags area with its eyes curved design.
*1 : *Intage SRI, Total Makeup Cotton category accumulated sales value, Oct'15-Sep'17
*2 : Compared to same amount of lotion after patting 20 times  (tested by Unicharm)


Silcot Organic Uru Uru is now available at Aeon and Aeon Wellness.
Uru Uru has been well-received across Asia in recent years and has been awarded as No.1 facial cotton puff in @Cosme Japan for 3 years in a row from 2016 to 2018.

Besides save toner series, Silcot do have 2 different multipurpose facial cotton under its umbrella which included Silcot Regular that leave no fibre on skin and 100% cotton-made Silcot Premium
For more information about Silcot products, please visit http://www.unicharm.co.jp/silcot/en/index.html .

About Silcot
Silcot is the No.1 facial cotton brand*1 in Japan and has been trusted by consumer for over 40 years. Silcot believes confidence always come from healthy glowing skin and aim to improve women everyday skin care by creating the basic to functional products that fit their needs with its unique technology.

About Uni-Charm Corporation Sdn Bhd (433766-A)
Uni-Charm Corporation Sdn Bhd, a wholly-owned subsidiary of Unicharm Corporation which was established since year 1997 in Malaysia aims to support people of all ages with high quality product.  Including this desire in corporate philosophy “NOLA & DOLA” (Necessities of Life with Activities & Dreams of Life with Activities), Unicharm Malaysia is now serving high quality product across baby diaper to  pet care market with its Mamypoko, Sofy, Lifree, Silcot and Unicharm Pet.


This Press Release was issued by Uni-Charm Corporation’s Marketing department. For more information, please contact:
Crystal Wu Suet Wah, Marketing Executive
DID: +603  7729 7930 (ext. 551)
Email: suetwah-wu@unicharm.com 


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